OUR STORY

Photograph by Chris Benzakein,  Floret

Photograph by Chris Benzakein, Floret

Daniele Strawn & JoLee Blooms

From her first memories playing in the evergreens & waterfalls of the Olympic Peninsula, to weeklong  backpacking adventures along California's golden coast - Daniele has always had a deep appreciation for the great outdoors and the many splendors of natural world.

With an eclectic background in Event & Project Coordination, Interior Design & Architecture, Business Administration and Outdoor & Elementary Education, plus a lifelong love of gardening (that started in her grandfathers' - the namesakes of the business - gardens), Daniele began honing her farming & floristry skills in 2013 as a co-owner and farmer florist for the former Chica Bloom Farm & Floral in Petaluma, CA.

With all her love, commitment, and joy, Daniele is proud to introduce you to JoLee Blooms & Design - a boutique flower farm, sustainable floral design studio and event planning business located in the sunny hills of West Sonoma County. Decorating and coordinating weddings, events, homes & more throughout the Bay Area since July of 2016.


Photograph by  Amy Dickerson

Photograph by Amy Dickerson

Naming the business JoLee is my way of paying homage to both of my grandfathers, Joe and Lee, as well as our french heritage.
Both men were raised on farms during the great depression, were avid gardeners in their later years and were the ones who taught me what it means to have a green thumb and to enjoy hard work outdoors.
It seemed fitting that their names combined sound so feminine and french as I am the only one in my family of french descent to be pursuing a life in agriculture. My passion and love for using the flowers I’ve grown and turning them into unique floral creations for your special day is an added touch of femininity & beauty that I am proud to add to my family’s agricultural legacy.
— Daniele Allion Strawn, Owner

Daniele and Jeremy Strawn. Photographed by  Amy Dickerson .

Daniele and Jeremy Strawn. Photographed by Amy Dickerson.

Jeremy Strawn & JoLee Blooms

In his early twenties, Jeremy left college (temporarily) to travel and then pursue a year long internship on a Biodynamic Farm in Northern California called Live Power Community Farm. From there, he took his newly acquired, and studied, farming skills back to Humboldt State where he ran the Community Education Farm in Arcata, CA, while finishing out his degree in Biology.

The practice and study of biodynamics led Jeremy to an interest in Rudolf Steiner (the founder of Biodynamics) and Waldorf Education and back to his hometown of Sacramento California where he studied at The Rudolph Steiner College and then began teaching as a Waldorf high school Math and Science teacher at The Sacramento Waldorf School. Through his own studies, and teaching, Jeremy became dedicated to furthering the study and awareness of Projective Geometry, also known as Non-Euclidian Geometry. After realizing that he now had a mission to bring Projective Geometry to the masses, he decided to pursue a grad school degree from The California Institute of Integral Studies in San Francisco where he received a Graduate Degree in Psychology, Cosmology and Consciousness Studies, emphasis in Projective Geometry and it’s potential benefits on human evolutionary consciousness. Since receiving his graduate degree, Jeremy has continued to teach high school math and science, while building his Projective Geometry education platform at FutureGeometry.Net.

As if that isn’t enough, Jeremy helps will all things JoLee Blooms. From managing projects in the field, to helping install wedding florals, to managing our books, to being the worlds best Day of Assistant on nearly every single wedding we coordinate. This small family business would not be where it is today without his love and support, his farming knowledge, his handyman skills, and his thoughtful and careful approach to life.


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JoLee Blooms & Design is a proud member of the following organizations: