Photograph by Chris Benzakein,  Floret

Photograph by Chris Benzakein, Floret

Daniele Strawn & JoLee Blooms

From her first memories playing in the evergreens & waterfalls of the Olympic Peninsula, to weeklong  backpacking adventures along California's golden coast - Daniele has always had a deep appreciation for the great outdoors and the many splendors of natural world.

With an eclectic background in Event & Project Coordination, Interior Design & Architecture, Business Administration and Outdoor & Elementary Education, plus a lifelong love of gardening (that started in her grandfathers' gardens), Daniele began honing her farming & floristry skills in 2013 as a co-owner and farmer florist for the former Chica Bloom Farm & Floral in Petaluma, CA.

With all her love, commitment, and joy, Daniele is proud to introduce you to JoLee Blooms & Design - a boutique flower farm, sustainable floral design studio and event planning business located in the sunny hills of West Sonoma County. Decorating and coordinating weddings, events, homes & more throughout the Bay Area since July of 2016.

Photograph by  Amy Dickerson

Photograph by Amy Dickerson

Naming the business JoLee is my way of paying homage to both of my grandfathers, Joe and Lee, as well as our french heritage.
Both men were raised on farms during the great depression, were avid gardeners in their later years and were the ones who taught me what it means to have a green thumb and to enjoy hard work outdoors.
It seemed fitting that their names combined sound so feminine and french as I am the only one in my family of french descent to be pursuing a life in agriculture. My passion and love for using the flowers I’ve grown and turning them into unique floral creations for your special day is an added touch of femininity & beauty that I am proud to add to my family’s agricultural legacy.
— Daniele Allion Strawn, Owner

Daniele and Jeremy Strawn. Photographed by  Amy Dickerson .

Daniele and Jeremy Strawn. Photographed by Amy Dickerson.

Jeremy Strawn & JoLee Blooms

Jeremy, born and raised in the suburbs of Sacramento, first began farming at 21, when he spent a year on a horse-powered, biodynamic vegetable farm in Northern California. Inspired to delve more deeply into the workings of plants, he returned to Humboldt State, where he continued to farm and complete his Biology degree. Upon completion, he returned to Sacramento to teach high school math and science (as well as gardening and music) at the Sacramento Waldorf School. During this time, Jeremy discovered a passion for geometry, and became dedicated to furthering the study and teaching of non-euclidean, projective geometry. He is currently on a mission to create instructional videos to make these ideas more accessible. 

Jeremy helps will all things JoLee Blooms. From managing projects in the field, making deliveries, helping install wedding florals, managing our books, to being the worlds best Day of Assistant on nearly every single wedding we coordinate, this small family business would not be where it is today without his love and support, his farming knowledge, his handyman skills, and his thoughtful and careful approach to life.

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JoLee Blooms & Design is a proud member of the following organizations: