Daniele Strawn

From my first memories playing in the evergreens & waterfalls of the Olympic Peninsula, to weeklong backpacking adventures along California's golden coast - I have always had a deep appreciation for the great outdoors and the many splendors of our natural world.

With an eclectic background in Event & Project Coordination, Interior Design & Architecture, Business Administration and Outdoor & Elementary Education, plus a lifelong love of gardening that started in my grandfathers' gardens, I began began honing my farming & floristry skills in 2013 as a co-owner and farmer florist for the former Chica Bloom Farm & Floral in Petaluma, CA.

With all my love, commitment, and joy, I am so proud to bring you JoLee Blooms & Design - a boutique flower farm, sustainable floral design studio and event planning business located in the sunny hills of West Sonoma County. Decorating and coordinating weddings, events & more throughout the Bay Area since July of 2016.


Jeremy Strawn

Born and raised in the suburbs of Sacramento, I began farming at 21, when I spent a year on a horse-powered, biodynamic farm in Northern California. Inspired to delve more deeply into the workings of plants, I returned to Humboldt State, where I continued to farm and complete my Biology degree. After graduation, I returned to Sacramento to teach high school math and science (as well as gardening and music) at the Sacramento Waldorf School. During this time, I discovered a passion for geometry, and became dedicated to furthering the study and teaching of non-euclidean, projective geometry. I am currently on a mission to create instructional videos to make these ideas more accessible.

From managing projects in the field, making weekly deliveries, helping install wedding florals, managing our books, to being “the world’s best Day of Assistant” (according to Daniele), I’m involved with most aspects of our small family business.

Naming the business JoLee is my way of paying homage to both of my grandfathers, Joe and Lee.
Both men were raised on farms during the great depression, were avid gardeners in their later years and both taught me what it means to have a green thumb and enjoy hard work outdoors.
It seemed fitting that their names combined sound so feminine and french as I am the only one in my family, of French descent, to be pursuing a life in agriculture. My passion and love for using the flowers I’ve grown and turning them into unique floral creations for your special day is an added touch of femininity & beauty that I am proud to add to my family’s agricultural legacy.
— Daniele Allion Strawn; Lead Designer, Coordinator and Co-Owner
Photograph by Chris Benzakein,  Floret

Photograph by Chris Benzakein, Floret

Daniele and Jeremy Strawn. Photographed by  Amy Dickerson .

Daniele and Jeremy Strawn. Photographed by Amy Dickerson.

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JoLee Blooms & Design is a proud member of the following organizations: